Brand Guidelines

Bell Hat Games is a game development studio with a fundamental belief in the creative, cultural and helping power of videogames. Our mission is to create projects that show videogames are a medium of great importance and value to the world. Our vision is a world where videogames are a constant, used in healthcare, work training and entertainment

Core Values

Playfulness

Open, inviting, receptive, creative. Looking at the world sideways, being curious, improvising. Playing well with others; being open for the pass. Providing delightful experiences to our players.

Courtesy

Kindness, generosity, thoughtfulness. Making an effort to save others time (everyone's time is important, regardless of rank or title). Going the extra mile to make it easier for others; preparing in advance, anticipating needs. Being honest, humble and fair.

Quality

Standarts. Confidence. Pride. Ensuring the quality of released videogames is one of our main goals during development. We stand behind our projects, and we are proud of what we create.

Empathy

Curiosity, understanding, appreciation. Giving people the benefit of the doubt and the respect that is due to them. Being human and recognizing the humanity in others. Being understanding and appreciative

Logo Usage

Horizontal logo

Mascot square logo

  • The stacked square logo is for large-scale use only. Avoid using it at small sizes, use the mascot square logo instead.

  • The horizontal logo is the primary logo and should be used in most instances.

  • Only the horizontal and square mascot logos are appropriate for small use. Do not use the stacked logo for small use.

  • Avoid using full-color logos on photographs unless the logo sits on a black or white area of the image.

  • Do not crop, distort, change transparency, use different colors, use the Bell icon as the logo, add drop shadows, re-create using another typeface, or outline the logotype.



Stacked square logo

Our Colors

#FFFFFF

#823F03

#FFF0D0

#000000

#FFC36E

#F88924

Use these color proportions in any layout or collateral design. Orange and black can be used as accent colors.

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